Leer en español
Читать на русском
The global packaging design competition Better with Less – Design Challenge 2022–2023, organised by Metsä Board, invited designers around the world to create the zero-waste packaging of the future. The competition received 124 entrants from 27 countries
“I was glad to see how the zero waste challenge inspired competition entrants to consider the package’s entire lifecycle,” says the competition’s chairman and member of the jury, Ilkka Harju, Packaging Services Director at Metsä Board.
“We received an impressive number of packaging concepts with thoughtful and creative ideas for saving resources and being functional and easy to recycle, and we even got several smart ideas for a purposeful packaging reuse.
“Choosing the winner from such excellent entries was an incredibly difficult decision, so the jury decided to select two first-place winners.”
They are Kid’s Headphones Packaging by designer Kitty Ching and the Cardboard Protecting Filler by designers, Marcin Michalski, Monika Klimpel and Adrian Olejnik.
The first winning design, Kid’s Headphones Packaging, focuses on consumer usability and recyclability. Through elegant design engineering, the packaging is easy to open and provides excellent protection of the product – showing how simple is often best.
The packaging is easy to recycle and considers the reuse aspect, as the inner part of the packaging offers the possibility to store the headphones. The reuse is supported by the aesthetic presentation and pure and clean paperboard material used.
The joint first prize winner was Cardboard Protecting Filler, a TV or electronics transport protection solution. The solution creates a protective beam-like structure protecting the contents on each side of the package. The packaging, made of fresh fibre paperboard, is lightweight and durable, supporting the circular economy in terms of ease of recycling and minimising the amount of material used.
The first prize winners will share the prizes from 1st & 2nd place and will receive €6,500 each.
The third prize, €2,000, was awarded to RESHAPE. Dawid Thiel’s packaging concept is designed to work for a wider range of products thanks to an innovative packaging format, which reduces the number of packaging items that need to be stored.
Metsä Board offered an additional prize of an internship for one student at its Paperboard and Packaging Excellence Centre in Finland.
The winner was Zero Waste Medication Blister Pack, designed by Patrick Walby, a packaging for the pharma industry that aims to replace the plastic and aluminum often used in medication packaging with paperboard.
Two honorary mentions were also awarded to Totally Bananas packaging, designed by Max Gubbins, and F’lover, designed by Mine Koca.
The rest of the shortlisted finalists are featured below.