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As true Witnesses of Corrugated Cardboard, we are watching our material steadily spread across the markets, displacing plastic
“The move away from plastic to recycled cardboard and the unconventional packaging design has gone down very well with our customers, aligning with our marketing campaign narrative,” says Alexander Hänke, product manager at Continental.
The packaging supplier is the German STI Group.
The hexagonal box follows Continental branding and can be stacked on top of other similar packages. Cut-out windows allow consumers to see and touch the product without opening the packaging. For now, the boxes are folded and glued by hand, but the STI Group plans to automate the process later.