About 100 days and 8,500 kilometers ago, two brave Smurfit Kappa employees went on an incredibly long bike trip to help Ukraine. The tour set off from Gibraltar, Spain and crossed ten different countries before finishing in Nordkapp, the northernmost point of Norway
“To participate in the Nordkapp Objective Project was one of the best moments of my professional career,” says one of the cyclists Philippe Rechoulet (France). “There were so many special moments, including getting much support and motivation from the Smurfit Kappa plants that we passed along the way” (36 sites altogether).
“I think this is important to give back when you can,” says his companion José Luis Tani Stanghellini (Italy). “A project like this is at the core of what Smurfit Kappa does, and it was great to be able to contribute to such a worthy cause and memorable experience.”
“This ambitious fundraiser, that was devised by the guys themselves, is testament to the good-hearted and caring nature of our employees here at Smurfit Kappa,” says Saverio Mayer, CEO of Smurfit Kappa Europe.
“Giving back to the community is something that we care about deeply, and the Nordkapp Objective Project is one of many initiatives we have in place across the globe to provide support where it is needed. I am so proud of Philippe and José’s awe-inspiring achievement.”
The purpose of the tour was not only to provide further support to Ukrainian communities impacted by the war, but also to raise awareness of climate change and the benefits of an active lifestyle, which is a part of Smurfit Kappa’s Wellbeing for Life initiative.
SKG doubled the €52,500, raised by the cyclists, bringing the total to €105,000 to be donated to Médicins Sans Frontiéres in Poland.
On behalf of Ukrainian industry professionals, let us thank your company and wish you further growth and every success in the future!