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As intended, the new logo better reflects the strategic goal of the company to Build a Better IP through sustainable, profitable growth and accelerated value creation
“IP is meeting today’s needs for renewable, fiber-based packaging and pulp while sharpening our focus on the future,” said Mark Sutton, Chairman of the Board and CEO, International Paper. “As we embark on the next 125 years, we are here for what’s now and creating what’s next for our stakeholders.”
According to IP, the new branding is rooted in the company’s legacy of safety, ethics and stewardship; it embodies a renewed sense of purpose, energy, and optimism, marks another major milestone in the evolution of International Paper, highlights the sustainability of its mission and its commitment to creating what’s next.
The new branding will be rolled out globally beginning this month and includes an updated website which will launch soon (UPD: And here it is!). The site will provide an enhanced experience for customers and act as a one-stop-shop for stakeholders.