Once you’ve set foot on the path of beauty, it’s hard to stop. A bar in a corrugated box – how did we not think of this before? Another worthy idea of SKG designers amid a total rise in wine consumption (as you can see, someone’s Covid habits have not completely disappeared…)
“We are delighted to partner with Amazon to deliver another pre-certified Frustration-Free packaging solution,” says Arco Berkenbosch, Vice President of Innovation and Development at Smurfit Kappa.
“We have used our 15+ years of eCommerce experience to design this solution for the direct-to-consumer wine sector which is continuing to grow at a phenomenal pace.
“Our 100% recyclable new pack will enable businesses selling wine through Amazon Marketplace to get their products to the end consumer quicker, and speed to market is a key differentiator in today’s world.”
This is the world’s first universal packaging solution that caters for different case counts and wine bottle types.
The eCommerce wine sector has seen a significant increase in sales since the beginning of the pandemic in 2020. Shopping for wine online has been hailed as the next big consumer trend with market research company Euromonitor reporting a 52% increase in online wine sales between 2019 and 2021.
Amazon’s FFP programme was introduced to reduce over-packing, improve the consumer experience and enhance sustainability. Amazon provides sellers with a stringent set of packaging guidelines which they must meet before they can list their products.